It’s funny; I have colleagues that swear by Twitter and say that it brings in a great deal of business for them. Others think it is the biggest waste of time. Yet others don’t even understand what I am talking about.
I must admit that I have been one of those on-again-off-again tweeters. I signed up for twitter quite a while ago and more recently have been getting on and updating my status a couple of times a day. What I have found is that I am wasting a bit of time here and there chasing links that I don’t need to see. However, I am also following some of my clients, colleagues, or others that I respect and learning a few things too.
The following however, may be a case in itself for the use of Twitter. A friend and colleague of mine tweeted the following:
“If you aren’t following @nbickett then you need to. She can help you organize your biz via operations manual. #Awesome“
Hugely nice! Yet I would not typically expect any return from the comment. A few minutes later a client of mine “following” that person “retweeted” (Twitter talk) that same comment stating that he is using VisionBridge to complete his operations manual. Within 24 hours, I received a form from my website from a prospect interested in learning more about my services. When I asked how he heard about me he said that he was following someone who tweeted about me and said, “we need that.” I would not expect this to happen every time, of course, but it’s a great story - especially if they turn into a client.
Working Twitter into my marketing/sales plan seems to make sense for my business. It builds brand loyalty and it builds relationships. What are your experiences?
Tags: twitter