This thing I do called process mapping is very structured. It has its boxes and straight lines all connecting to something else in a sequential order. Of course I find it a blast, but I realize that many of my clients actually dread it. I think it’s the creative companies that I work with that fear it the most however, when they get into it, they find that it actually is fun. You know why? Because it actually does use quite a bit of that right brain in the creative process!
I must admit that I was surprised to learn via a Facebook quiz that I was right brained. :) I have always been a super organized, logical flow type of person, but maybe I do use more of my right brain than I think I do. When I get together with clients to map out a process flow, my brain has to be a complete blank slate. From nothing, I must create something…a picture in my mind of how everything goes together. When I write this in the whiteboard and the company sees their process visually, that is where the fun begins. You can actually see areas for improvement and the endless possibilities included.
One of the marketing companies that I work with has found the process mapping practice to be one of their team building events. The endless possibilities facilitate a sense of involvement, excitement, and ownership amongst the staff. All the while improving internal and external processes. Sounds like a good reason for your company to give it a try. What do you think?
Tags: creative, process, process mapping, team building