Is Technology the Solution?

May 11th, 2010

I’m totally guilty of it myself.  I think that switching from my Franklin Covey paper planner (that I have been using successfully since 1992) to a new Motorola Droid will improve my productivity.  Many of you can probably relate - we try these new things and then we realize…did this technology help or has it actually decreased my productivity?

I hear it from the businesses we work with as well.  They want to implement a new technology solution because it will help fix this problem or provide these new opportunities.  Many times it does.  Yet sometimes it does not.  How can we properly evaluate the right solution for our business?  Here are some questions to consider: 

  • Can you conform your processes to the way the application works?  Or will the technology conform to your current processes?  How will day-to-day activities be affected by the new technology?
  • Are you falling in love with the promise of what the technology offers?  How do those apply to your business?  Can the software do the job, but to do it for your company it would require purchasing another module (for more cost) or dramatically changing something else in your business that may not make sense?
  • Have you completed a cost/benefit analysis?  What is the cost of the technology compared to the productivity gains you will achieve?  Have you measured (estimated) it for one year?  What about over 3-5 years?  If you estimate a longer period of time, more initially expensive technologies may actually end up costing less. 
  • Can the application be customized to your business?  Small businesses have less to spend on application development compared to large businesses.  The technology may be able to accomplish the tasks you want it to, but does the cost outweigh the benefit?
  • Will the new technology create a financial or functional dependency on it that will not allow you to change as technology, process, and business changes without excessive cost?  
  • What is your capacity to implement the new technology?  Do you have people on staff that can manage the project or will you need to bring in outside consultants?
  • What about training?  What is the skill level of the employees using the technology?  What is the time/resources required to train them?
  • What are the key indicators to show whether the technology is saving time or steps?  How will you know if the implementation is successful? 

Sometimes a technology solution is the right choice.  Sometimes a better understanding and improvement of your processes, making them more efficient, can provide the value that you need.  Sometimes the software you currently use can be combined with improved processes to increase productivity. 

The bottom line is that deciding the right step for your business requires a thoughtful, strategic approach.  Asking these questions in the beginning will help you determine what the success metrics are and how they can be measured and achieved.  Consider them before your next technology implementation, whether you are considering a new application for your business or simply determining whether or not you “need” the new iPad!

What’s more important…the people or the process?

May 1st, 2010

aimThere is the camp (i.e., Jim Collins) that believes that if you have “the right people on the bus” you will have a much better chance of accomplishing your goals.  Then there is the camp (i.e., Michael Gerber) that believes it’s mainly about systems and process.  Both sides agree the two are not mutually exclusive, but both argue that more is to be gained from focusing your efforts on their respective camp. 

This week I heard another take from a fellow process consultant which was, “If you don’t have the right people, you have to have the right process.”  People are your greatest asset, however, you will not always have great people.  Sometimes you will - some of you will be lucky enough to keep great people for years.  But circumstances change and people leave for various reasons.  A responsible business owner cannot afford to allow an employee to take part of their business with them.   Having good processes, documented and consistently updated, allows you the insurance that when someone leaves, your company hasn’t lost valuable institutional knowledge.

“Drops” Make Employees Happier and More Productive

April 24th, 2010

I just finished the book How Full is Your Bucket by Tom Rath where he shares his philosophy on how we fill and empty our own and our friends/colleagues/associates buckets.  What filling one’s bucket means is to share positive affirmations and praise. What can we do to keep our employees happy and productive?  Add ”drops” to their bucket. 

Bucket filling takes deliberate focus and may be more difficult for some than others.  I once had someone tell my (perfectionist) daughter that anytime she felt negative about a situation she should say, “at least” and then think of something that she could say after that.  She was basically using mental conditioning to help guide her into filling her own bucket.  This naturally leads to filling others’ buckets which in turn refills ours and so on. 

In the past companies have tried to fill buckets in standardized ways such as employee of the month programs, plaques, etc.  Rath argues that while this may work for some it may actually infuriate others.  One of the facets of the book is that the positive affirmations or drops delivered need to be individualized, specific, and deserved.  Rath suggests that companies develop a culture of positivity and appreciation and from there the individualized appreciation flows naturally.  

Since the number one reason that people leave their jobs each year is because they don’t feel appreciated, it seems that we should give this bucket filling thing a try.  What about your company?  Do you have employees that seem negative, unappreciated, or unproductive?  Try filling a few buckets, give it a bit of time, and see what happens.

If you want to learn more, click here for more info on the dipper and bucket theory, and resources to incorporate it into your life and business.

Create value for your company…Execute!

April 16th, 2010

I saw this quote in this month’s Inc magazine and loved it:

“It’s so funny when I hear people being protective of ideas.  (People who want me to sign an NDA to tell me the simplest idea.)…The most brilliant idea, with no execution, is worth $20.  The most brilliant idea takes great execution to be worth $20,000,000.  That’s why I don’t want to hear people’s ideas.  I’m not interested until I see their execution.”
-Derek Sivers

We’ve probably all done it…thought of a business idea and never acted on it and then saw someone else become successful with it.  Wonder what they did differently? 

All the greatest ideas in the world need to be taken down to the executable level.  To take action on your business ideas and strategies, there obviously need to be tasks associated with them.  The compilation of those tasks into repeatable and predictable tasks and results are business systems.  

For example, if you need 4 new clients a month, how many sales meetings do you need to have?  How many contacts do you need to meet to get a sales meeting?  Are you making those contacts week after week and keeping your team accountable to doing the same?  How are you tracking it?  These are crucial to your business. 

Each business will have different numbers for the example above.  The system you use for these types of tasks is your business’ unique DNA.  Build your unique systems in the beginning and change and refine as you go.  Then continue to execute, measure, and refine.  This is what will create value for your organization now and in the future.

I just read that McDonald’s first franchise operations manual was 15 pages long.  Can you imagine how long it is now?  Many volumes of hundreds of pages.  That’s the perfect example of building, executing, measuring, and refining.  And their idea was as simple as hamburgers.

Sales and Delivery…Will they ever understand each other?

April 7th, 2010
It doesn’t matter what company, what industry, or who their customers are.  There is often a disconnect between sales and delivery.  We hear it all the time from the client delivery/service/production staff…”Sales is over-selling!  Why would they promise that?  How am I going to get that done?”  And sales asks us, “Seriously, what do they do all day?  I needed it yesterday!”
How does this disconnect affect the productivity of your company?  What is it costing you to have these two departments battling it out?  
 
For one thing it wastes time.  For another, it creates additional tension in a work environment that has enough other stresses.
 
What can you do?  A mutual understanding of each other’s departments would helpful, but how?  
 
Recently we sat down with an entire team from a company with similar issues.  When we broke down their processes, we found opportunities for simple, low-cost solutions.  One of the areas for improvement was the sales meeting.  If the salespeople used a simple process: a standardized form with questions (many added by the delivery team in our meetings), we could solve many of their issues.  As long as the sales team remembered to bring the checklist to each sales meeting and used it to lead them through the meeting, details were not being missed.  This is working so well that it is now the company standard for all salespeople to use the checklist in meetings. 
 
The end result is less time being spent going back and forth to each other to get answers and waiting to hear back, as well as less complaints and frustrations.  It moves the process along much more smoothly and saves the company time and money in the long run.  Sitting down with both teams and seeing their role in the entire structure of the company gave each area a better understanding of how their roles contributed to the overall goals of the company.  Only when you break down the details of a process together can a team identify areas where the process isn’t working and opportunities for improvements.
 
Do you have similar issues in your company?  Try to estimate your team’s wasted time and use this calculator to see how it’s impacting your bottom line.  If you find that your team is wasting valuable time, consider trying a process mapping session at your company.  Be sure to find a place with a large whiteboard, get everyone that touches the process involved, and make sure you spend time on solutions - not complaints.  Let me know how it goes!

Nicole

Nicole featured in this week’s Proust

March 30th, 2010

Our friends at Silver Square post a Proust Questionnaire on their blog each week, a local spoof on a series of questions featured monthly in Vanity Fair magazine.  Check out the one on Nicole here!

Build Your Business like You’re Going to Franchise

March 29th, 2010

The most consistently successful business is the franchise.  Think about it…McDonald’s, The UPS Store, Jiffy Lube, Subway, Great Clips, Super 8, etc.   If you want to grow your business, and especially if you want to expand into new locations, you must treat your business the way that franchises do.  Which means that you must have business systems! 

What is a system?  The first definition according to www.dictionary.com is “an assemblage or combination of things or parts forming a complex or unitary whole.”  Makes sense, right?  Many different tasks or functions make up the whole of your business.  It is because of all of these unique ways of doing things that each business is different.  It’s like each of us as people - we may look alike, but when you break it down, there are quite a few differences.

It is these differences that we need to build into regular systems and get into a document.  Documenting your unique processes is what makes your business something that can function outside of your head…or outside of your employees’ heads.  And when you can do that you can take some time off without worrying, expand to new locations, or even franchise.  Although it may be a while away, documenting your business systems will also make your company more valuable when you sell it.  If someone else can come in and take over your business just the way it is operating now, the value increases dramatically. 

You have probably heard the saying, “start with the end in mind.”   So even if you’re not going to franchise, pretend that you are and develop systems and an operations manual that is your own.  It may take time, but the benefits make it worth every minute.

Oil Change + Improved Process = Happy Customer

March 16th, 2010

Every 3 months and/or 3,000 miles it’s the same process.  I wonder when I am going to find an extra 30 minutes to sit and wait for my oil to be changed.  I finally found a few moments last week and what I found was a lot more than a standard oil change.

I found a local Jiffy Lube and arrived around 9:20am.  The manager greeted me and opened the car door for me.  I asked if they would honor an expired $5 coupon and he said, “Well, since you arrived before 9:30am, you actually qualify for our early bird special which gives you $8 off.”  What?  Thanks, dude!

He noticed I had been there before and showed me to the guest lounge (not too fancy but nice way to refer to it, huh?) where there was a pot of coffee waiting.  He said that I would be greeted by my guest services liaison (or something like that) in a few moments.  Sure enough Ishmael came to greet me by name and took me out to review all of the points they were going over on my car.  He verified that these were all ok with me and escorted me back to the guest lounge.

When the car was complete he again said my name and took me over to the payment area where they offered me a $10 off coupon if used within the next 48 hours for any other vehichles in my household.  Cool!  Gave that one to my husband.

I was then escorted to my car where they had washed my windows and vacuumed for me, he thanked me for my business, waited for me to get in, and politely closed my car door.  I drove away from there feeling valued and important to them. 

What made me feel special at Jiffy Lube is very obviously the product of an amazing process initiative.  I have been going to Jiffy Lube since 1999 and only in the more recent years have I seen an improved level of service.  It hasn’t been a change in location, or a fluffier “guest lounge.”  It is as simple as calling me by name, going over the same points each time I am in there, setting my expectations for a high level of service, and delivering on it.  Whether Jiffy Lube came by this as a corporate-level or store-level initiative, I was impressed.

The point here is that any business can implement these types of low- to no-cost customer-focused process changes.  Whether it’s calling your customers by name or sending them a packet of info with expectations of your first meeting, it is often the simple steps you can take - that you consistently do - that make the difference.

To Tweet or Not to Tweet?

March 8th, 2010

It’s funny; I have colleagues that swear by Twitter and say that it brings in a great deal of business for them.  Others think it is the biggest waste of time.  Yet others don’t even understand what I am talking about. 

I must admit that I have been one of those on-again-off-again tweeters.  I signed up for twitter quite a while ago and more recently have been getting on and updating my status a couple of times a day.  What I have found is that I am wasting a bit of time here and there chasing links that I don’t need to see.  However, I am also following some of my clients, colleagues, or others that I respect and learning a few things too.

The following however, may be a case in itself for the use of Twitter.  A friend and colleague of mine tweeted the following:

“If you aren’t following @nbickett then you need to. She can help you organize your biz via operations manual. #Awesome

Hugely nice!  Yet I would not typically expect any return from the comment.  A few minutes later a client of mine “following” that person “retweeted” (Twitter talk) that same comment stating that he is using VisionBridge to complete his operations manual.  Within 24 hours, I received a form from my website from a prospect interested in learning more about my services.  When I asked how he heard about me he said that he was following someone who tweeted about me and said, “we need that.”  I would not expect this to happen every time, of course, but it’s a great story - especially if they turn into a client.

Working Twitter into my marketing/sales plan seems to make sense for my business.  It builds brand loyalty and it builds relationships. What are your experiences?

How often should I use my Operations Manual?

March 1st, 2010

Most small businesses do not have an operations manual.  Part of the reason is that they are small enough and people and departments communicate often enough to have a basic understanding of what everyone is doing. 

About a year ago we worked with a three person consulting firm.  That firm’s owner recently asked me why they weren’t using their operations manual more often and was it something they were doing wrong?  Interesting and excellent question!

The short answer is…that’s ok!  The reason is that much of the work went into the preparation of the manual: interviews, whiteboarding, planning, contingency planning, program development, etc. Once the building systems phase was complete they began implementing what they built.

The reason they don’t refer to it often is simply because each member knows their role in the new initiatives. Plus, helpful tools built from that phase, such as checklists, have become part of the day-to-day operations. The operations manual will definitely come back into play when things change or one of the employees leaves (permanently or temporarily) and someone needs to take their place.  Since all employees main functions are documented, it will be simple for the new person to walk right into that role.  This is where an operations manual really pays off for a small business.

As an example, I have a company of only two people: myself and a fabulous Project Manager.  For our small company we have a 70 page operations manual.  This may seem excessive however, if my Project Manager won the lottery and decided that she didn’t want to work anymore, I would need someone to quickly step into her role to serve our clients.  If VisionBridge can’t adequately serve our clients we risk losing our valued relationships with them, and that’s not a risk I’m willing to take.  What about you?